When Shady Rays needed lifestyle and product content turned around at speed, we stepped in to deliver a campaign that balanced agility with creative precision. The brief called for dynamic visuals showcasing the brand’s new Talon colourways, captured in the diverse terrain of the Canary Islands — from coastal cliffs to volcanic trails. With permits, weather, and timing all in flux, flexibility and efficiency became key to pulling off a multi-location shoot on a tight schedule.

One of those “need it fast” briefs. We pitched, pivoted locations around Canarian permits, and shot three spots in a day with a lean, mobile crew—dodging weather and small surprises.

Results:
• 60 lifestyle + product images
• 40 4K video clips
• Delivered, graded, and wrapped ~2.5 weeks from first email

Client feedback: “Andy brought the creative brief to life with precision… even with a tight turnaround. His professionalism, attention to detail, and reliability made the entire process super easy.”

Got a launch on the clock? Let’s move. - But the more advanced notice always better :)